At one of China's largest media and PR firms, concerns that generative AIs would displace human workers have come true. The country's largest businesses may follow Bluefocus Intelligent Communications Group Co. in replacing its outsourced copywriters and graphic designers with generative AI models.
According to Bloomberg News, intentions to replace external employees with generative AI were revealed in an internal staff memo that was seen by the outlet. The internal message states, "Starting today, we've chosen to suspend all spending on third-party copywriters and designers in order to embrace the new wave of AI-generated content.
In order to investigate licensing opportunities for its AI technology, Bluefocus Intelligent Communications Group Co has contacted Baidu Inc. and Alibaba Group Holding Ltd.
The company's shares increased 19% on Thursday as a result of the announcement, but they decreased more than 6% later.

As has been the case for decades, any system that might automate a human worker's job will raise worries, but few technologies have raised as many as generative artificial intelligence (AI). A quarter of labor duties in the US and Europe, or 300 million jobs, might be replaced by these technologies, according to study by the bank Goldman Sachs. This would result in "significant disruption" across major economies.
The authors of the Goldman Sachs research, Joseph Briggs and Devesh Kodnani, claim that roughly two-thirds of employment in the US and Europe are subject to some level of automation by AI. Around the world, AI has the potential to automate 18% of jobs, with industrialized countries being more affected than emerging economies.
About 7% of workers in jobs where generative AI could perform at least half their daily tasks are vulnerable to replacement.
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