According to a Bloomberg research, Taylor Swift, the country's favorite music diva, has become a billionaire this year, adding yet another achievement to her impressive record.
According to the publication, which maintains the Bloomberg Billionaires Index, Swift's record-breaking Eras tour this summer contributed to an increase in the US economy, bringing his total net worth to $1.1 billion.
Swift is among the few artists to do so, according to Bloomberg, based solely on her performance and music.
CNN previously quoted Chris Leyden, SeatGeek's head of growth marketing, as saying that "Taylor Swift's 'Eras' tour is rewriting the playbook of entertainment economics."
Leyden remarked, "She's not just a performer—she's an economic phenomenon."
Swift has taken over neighborhood movie houses as well as arenas the size of the Super Bowl. "Taylor Swift: The Eras Tour," the pop singer's concert film, made approximately $96 million at the box office during its first weekend of release in the US and Canada. This made it the highest grossing concert film in the US for its first weekend of release, according to AMC.
Only in North America, ticket sales for the Eras tour may bring in $2.2 billion, according to survey data from August that was made available to CNN exclusively by research firm QuestionPro. This extraordinary amount is the result of primary ticket sales for Swift's recent US tour, which wrapped up in Los Angeles. A second North American tour is scheduled for early next year. It would then become the highest-grossing tour of all time.
The final six nights of Taylor Swift's Eras tour in Los Angeles were projected to deliver $320 million to the city, according to the California Center for Jobs and the Economy. Its numerous stops across North America helped the local economies.
Even for those who weren't watching Sunday Night Football already, she's putting the NFL on the map. According to TickPick, an internet marketplace, reports that the celebrity was reported to be seeing Travis Kelce of the Kansas City Chiefs on October 1 caused ticket prices to rise by more than 40%, from $83 to $119.
The singer's rise to fame as a cultural figure increased her economic power. When Swift played in a city, hotel occupancy surged and public transportation use increased dramatically. For a brief while, Santa Clara, a tech-heavy city in Northern California, was known as "Swiftie Clara." Seismologists in Seattle reported that dancing Swifties sparked seismic activity equivalent to an earthquake of magnitude 2.3.
The artist will be rereleasing "1989 (Taylor's Version)," which at the time of its release garnered ten Grammy nominations, on Friday.
Following the sale of her master recordings by her previous company, Swift declared in 2019 that she intended to rerecord her first six studio albums. Since then, she has put out "Taylor's Version" albums for "Fearless," "Speak Now," and "Red."
According to Forbes, Swift can potentially follow in Rihanna's footsteps and become a billionaire in 2021. Even though Rihanna hasn't released an album in years, she used that time to expand her commercial empire with the launch of her Savage x Fenty lingerie collection and her Fenty Beauty makeup line. In 2017, Jay Z and Beyoncé accomplished the feat. In addition to music, the two were involved in a range of business endeavors.
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